In January 2014, Jen and I were sitting in a conference room listening to complex company updates from the executives we were working with, Jen as a marketing contractor and me as a board member. Jen and I had been inseparable for years, in business and life and we had developed our own non-verbal communication. In the middle of the presentation, we looked at each other at the same time and nodded in our familiar way that communicated “we needed to do something different.” It was that evening we started talking about ideas for a profitable business that helped others and that would have a positive impact. We also agreed on one thing: we wanted to get away from life under fluorescents lights. Our idea had to involve the outdoors and authentic experiences.